Strategy workshops with the board

A strategy the whole board stands behind. On one page.

Strategy is a set of decisions about the route you will take from where the company is today to where it wants to be, and about what you deliberately do not do along the way. We help the board make those decisions together, write them down and start testing them.

Book a call See the 8-hour recording

In short

Who it's forthe board and owners of companies from 30 to 3,000 people

How longa series of meetings, usually 5–6, 2–4 hours each, with consultations in between

Formatonline, at your office and asynchronously, on Mural boards

Outcomea strategy on one page (OnePager)

Led byLena Zhukova

OKRsa separate service, you don't have to implement them

Before we start

What strategy is not

✕ A list of projects
There is a sense of movement, but no direction.
✕ Two hundred pages of analysis
Analysis gives you conclusions, and only conclusions turn into a strategy.
✕ A five-year plan to tick off
The point of strategy is checking whether its assumptions still hold.
✕ A two-day offsite without preparation
It ends in silent disagreement and a nice report that nobody implements.

What you get

A strategy on one page

The same OnePager you can download for free, filled in by your board and checked for coherence.

01
Mission
why you exist: the real one, from the owners' heads, not from the website
02
Vision
where you are going and what winning looks like for you
03
Values
separately, the ones you live by today and the ones you want to have
04
Current state
a shared understanding of where the company really is and how it makes money
05
Challenges
two or three where you can see the leverage
06
Hypotheses
“we believe that if X, then Y; we'll know it by Z”
07
Decisions
where you invest time, people and money, and what you don't do
08
Measures
how you'll know the direction is right

How we work

Most of the work happens before the board meets

1
Preparation and data
We gather data and materials before the board sits down at the table. A board meeting is the most expensive hour in the company.
2
Contracting the board
With each decision-maker we agree separately what the workshop is for and how we will make decisions.
3
Current and target state
We bring the board to a shared understanding of where the company is and where it is going.
4
Agreement
The hardest point. Without the board's agreement everything that follows is fiction.
5
Challenges, hypotheses, decisions
First you name what you are betting on; only then come the decisions and measures.
6
A door to iteration
We finish with a plan for testing the strategy: with OKRs or with a quarterly review.