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Coffee with OKRs · 6 min read

An ambitious objective over a faulty process scales the inefficiency a company already has

The board sets an objective of entering two new foreign markets. Along the way nobody asks people what would have to happen to make it achievable. When the question is finally asked, the answer is: the production line is stretched to 105 per cent and there is nothing left to produce more with. The whole conversation about Lean with Rafał Szymański fits into this one picture.

From the episode · in Polish

Where Lean really starts, and where it doesn't

In the recording we take apart the work on a process that happens long before an objective is written: the red cord on the Toyota production line, an exercise in which people write down their own working day minute by minute, and mapping the process from order to delivery of the product to the customer. There is also a thread on why you want to be lean at all and why you want to have objectives. The part about the two new markets and the overstretched line starts at around the thirty-ninth minute. from 00:39:19

The first thing we establish in this conversation sounds disappointing for both sides. Neither Lean nor OKRs answer the question of what the strategy should be. Mission, vision and direction are created one level above both tools. OKRs make the strategy concrete over shorter periods of time by breaking it down into hypotheses that can be tested within a quarter. Lean is the path by which you get to those objectives, the way of working day to day. The question of whether one cannibalises the other then stops making sense, because we are talking about two different floors of the same building.

It gets more interesting when one of them is missing. A company without work on its processes sets itself ever more ambitious objectives and plans without regard to its real throughput, in other words it scales its own inefficiency. If something doesn't work at the level of one team, extending it to the whole organisation makes things worse, not better. In the other direction you get a result that looks good on paper: a company without a clear strategy optimises its processes, improves the profitability of its activities and doesn't enter the markets it needed to enter. It saves efficiently on the road to nowhere.

The strongest point of contact is, at the same time, completely prosaic. Lean gives objectives realism: knowing its own bottlenecks and throughput, a team can honestly tell the board whether it can deliver the objective within the quarter, instead of negotiating by gut feeling. To know that, you have to map the process from order to delivery, because the waste between departments is greater than within a single team, and without a map you simply don't see it. The episode gives an example of work being handed over between three people, where a process taking 5 working days turned out to be entirely waste, because the material sat unopened along the way. There is also an exercise in which employees wrote down their day minute by minute and decided for themselves that work actually adding value takes up 30 to 40 per cent of the day.

Lean itself, moreover, doesn't start with tools introduced by decree, along the lines of from Monday we do 5S. It starts with checking whether the board, the managers and the people doing the work know at all why this company exists, because nobody will report waste for the sake of a goal they don't know. In this episode we also talk about our own backyard: introducing a new method across the whole organisation at once does real damage, because the company scales something it doesn't yet know how to use. That is why we start with a small pilot and only expand once the effects are visible.

strategy: where toOKRs: what this quarteroperations: the daily how
Three layers. Strategy says where the company is going. OKRs say what we do this quarter. Operations are the daily work where the change has to land. Take one layer out and the other two stand still.

Takeaways

Four things to have in place before an objective meets a process

  1. 01

    Strategy is created one level above both tools

    Neither Lean nor quarterly objectives will tell you where the company is going. Objectives make that answer concrete over shorter periods of time, and Lean is the path by which you get there.

  2. 02

    Lean gives objectives realism

    Knowing the bottlenecks and throughput, a team tells the board whether it can make it within the quarter, and does so on the basis of data. Without that, all that is left is negotiating by gut feeling and an objective nobody knows is achievable.

  3. 03

    Continuous improvement is not a quarterly objective

    It is a permanent way of working, not a result to be achieved, so there is nothing to close off in December. The objective can be the first step that sets the change in motion and shows the rest of the organisation, with facts, that it makes sense.

  4. 04

    People should measure themselves

    Measurement from outside without explaining what it is for ends in inflated or hidden data, because everyone assumes you will draw consequences from it. After a month or two, show the effect of the change to the people who suggested it.

The whole topic in one place

Project management and OKRs: how do you combine them?

This is one pair: process and objectives. A broader answer to the question of what to do with methods that already work in the company is in the text on project management and objectives. It makes the case that the sense of conflict doesn't come from the methods but from two parallel lists of priorities, and beneath it you will find links to every conversation in this series about combining OKRs with something the company already has.

Read the whole topic

Author

Lena Zhukova

Lena Zhukova

founder; strategy workshops, quarterly sessions

Founder of OKR Poland. For twenty years she has worked with boards of companies from 30 to a few thousand people; she wrote dozens of strategies with them and helped implement them in more than 40 organisations.

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