Texts on strategy and OKRs

Our texts

Written after workshops and implementations

1. Article · Lena Zhukova · 12 Sep 2026 · 6 min read

   OKRs are not a goal-setting system. They are a way to iterate strategy

   Four times in the history of OKR Poland we were sure we knew what changes a company. Four times companies showed us it was not enough. This text is about what was left after the fourth time.

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2. Article · Lena Zhukova · 12 Sep 2026 · 7 min read

   Two years without a single decision. Why boards look for data instead of deciding

   I once worked with a company whose board could not make one strategic decision for two years. Two years. They kept looking for data. They wanted to be sure the decision would be right.

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